How to Build Multiple Streams of Income from What You Know (Copy)
If you've ever opened a browser and searched what other people in your space are charging just to figure out where to start you've already fallen into the comparison trap. And you're not alone. It's the default move. But it's also one of the main reasons so many digital offers end up priced too low, and why the people selling them stay stuck.
In this episode of Just a Number, Trish gets into the psychology behind pricing not a formula, not a fixed number, but the thinking that helps you arrive at a price that actually reflects what your offer delivers. If you've ever felt fear, guilt, or a low-grade spiral comparing yourself to everyone else before naming your price, this one's for you. That's exactly what this episode of Just a Number breaks down. You can also read the full transcript here.
KEY TAKEAWAYS
Searching what everyone else is charging tells you what the market looks like, but it doesn't tell you what the outcome you're delivering is actually worth to the person buying it and those are two very different numbers.
The three emotional patterns that keep women undercharging fear, guilt, and the comparison spiral are normal, common, and will quietly run the show for as long as you let them operate in the background.
When you price something too low, you don't just leave money on the table you change how the buyer experiences what they're getting, because price is a signal before they've read a single word of your description.
Anchoring matters: when you describe the outcome your offer delivers before you name the price, the buyer's brain is already holding that value when the number appears, which changes how the price lands entirely.
The question that should be driving your price isn't what everyone else is charging it's what does this offer actually do for the person buying it, and what does that outcome save them in time, money, or frustration.
Pricing works differently for courses and digital products than it does for done-with-you or done-for-you services, because consistent outcomes make it possible to price with confidence and that's the distinction worth understanding before you set a number.
"Charging isn't taking something from someone. It's signaling to them that what they're getting has real value."
The episode also connects back to the offer ladder from Episode 19 the idea that your first offer is an accessible entry point that leads naturally to the next, and that you don't have to put everything you have into it to justify charging for it. You just have to be clear about what it delivers.
If you're building your first digital offer and want a place to map out what you have, what you're building, and what it's worth, the TLC Digital Dashboard was designed for exactly that a Notion-based workspace that puts everything in one place so you can finally move.
Get the TLC Digital Dashboard →
Also Free
Not sure what your offer is yet? Start with the free mini-course Package What You Know three short lessons that walk you through mapping your experience to something you could actually sell.