Everyone tells you to niche down. Pick a category, narrow your audience, stay in your lane. But if you've ever wondered why two people can teach the exact same skill like resume writing and only one of them builds a real following, this episode is for you.

Trish breaks down the difference between a niche and a narrative, and why knowing your point of view matters more than narrowing your topic. It's the layer most niche advice skips: a category tells people what you cover, but a narrative is what makes them choose you over everyone else covering the same ground.

As Trish puts it: "A category is not a reason to choose you."

In this episode, you'll learn why narrowing your category over and over eventually backfires (at some point you stop niching down and start disappearing), what it actually means to take a side, and how knowing the rules of your space the way you'd learn composition rules in art school is what lets you break them on purpose.