Niche vs Point of View: How to Stand Out With a Digital Product When Everyone Teaches the Same Thing
Everyone tells you to niche down. Pick a category, narrow your audience, stay in your lane. But if you've ever wondered why two people can teach the exact same skill and only one of them builds a real following, this episode is for you.
Trish breaks down the difference between a niche and a narrative, and why knowing your point of view matters more than narrowing your topic. This episode builds directly on "You Are the Niche," going one layer deeper into what actually makes people choose you over everyone else covering the same ground. You can also read the full transcript here.
KEY TAKEAWAYS
Narrowing your category over and over usually backfires, and at a certain point you stop niching down and start disappearing entirely.
A narrative is the consistent point of view that shows up across everything you make, even when the topic changes from post to post.
Two people can teach the exact same skill, like resume writing, and only the one with a clear point of view builds a following instead of just a template.
Taking a side is what makes a brand memorable, which is why two opposite marketing agencies can each build a loyal following without ever appealing to everybody.
Knowing the rules of your space, the way you'd learn the rules of composition in art school, is what lets you choose which ones to break on purpose.
Studying what's already working in your space is useful research, not a shortcut, as long as you're using it to find your own point of view instead of copying someone else's.
"A category is not a reason to choose you."
Inside the Episode
Trish walks through why a niche alone isn't enough to stand out in a crowded space, using a resume-writing example to show the difference between building a template and building a following. She digs into what it actually means to take a side, illustrated through two very different marketing agencies, and shares her own path from a traditional corporate training career back to a lesson she first learned in art school: know the rules before you decide which ones to break.
Ready to find your own point of view? Start with the free mini-course, Package What You Know, and get a simple framework for turning your lived experience into a digital offer.
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